Turning Brands into
Inspiring Stories

MY BACKGROUND

After years of collaborating with dozens of companies across various industries, at heart, I am a storyteller who brings out the essential features of the brands I work with.
I strive for honesty and transparency in my work and rely on data to make decisions that positively impact the brand, trusting in solid products and services to shine.

AREAS OF EXPERTISE

Employer
Brand

Diversity, Equity
& Inclusion

Recruitment
Processes

Organizational Culture

Leader of Global Teams

EVP, Recruitment Marketing, Campaigns, Platform Management, and Much More.

Headcount Planning, Referrals, Time to Fill, Conversion Rate, Onboarding, Turnover, Spot Hiring, and High-Volume Processes.

Diversity Committee, Affirmative Positions, Internal Awareness, Affinity Groups, and Much More.

eNPS, Unified Internal Communication, Rituals & Routines, and More.

Brazil, Chile, Argentina, Colombia, United States, United Kingdom, Germany, India, and Singapore.

Check out the Companies I've worked with

CLIENTS

MY SERVICES

Brand Development

What is the core personality of your brand?
What story do you want to tell about your company's products or services?
Let me help you establish a strong and impactful brand.

Engaging and Unique Brands

I transform companies' core values into captivating narratives that resonate with the goal of attracting professionals who align with your culture, not just filling positions. It's about cultivating a community where every application is a story waiting to be told.

Creative Marketing

Looking to develop a new campaign that grabs attention and makes your brand stand out? I can assist your company in creating unique and exciting marketing concepts that deliver results.

Perception Management

Is your brand facing a public perception issue? No worries. I can help take the right steps to transform a stagnant brand into the talk of the town.

Metrics Meet Creativity

Having led global teams of up to 15 people, I leverage data to refine brand strategy, resulting in a significant increase in qualified candidate applications and organic hires. These aren't just numbers; they're chapters in the success stories of the companies I've been part of.

Purposeful Communication

With a background in communication and recruitment, I bring an approach that balances narrative artistry with pragmatic results. It's about honest portrayals that resonate with both candidates and the dream jobs they seek.

What can I do for you?

PROJECTS

STRATEGIC APPROACH

Agile Methodology
Recruitment Marketing Campaigns
Alignment with key stakeholders such as Talent Acquisition & Selection teams, Onboarding, and various company departments
Ad-hoc and ongoing projects

MANAGEMENT

Metrics
Budget
Global Teams
Tools: ATS (Applicant Tracking System), Career Website, Social Media, Ads, Google Analytics

CAREER WEBSITES

From Strategy to Content
Brazil, Latin America, and Global

DIGITAL PRESENCE

Podcasts, PR Articles, Medium, LinkedIn, Instagram, Facebook, TikTok, X (formerly Twitter), Stack Overflow, GitHub, and more.

EVENTS

PROMOTIONAL VIDEOS

Career Fairs, Lectures, Hackathons, Meetups, Case Competitions, Global Events, and much more.

From strategy, through scripting, scheduling with collaborators, monitoring the filming process, editing, all the way to the launch campaign.

Check out my previous work

Below, find the key highlights from over
a decade of career experience

HIGHLIGHTS

In the 4th edition of the LinkedIn Top Companies list for 2019, Grupo XP (XP Inc.) made its first appearance in the rankings, securing the 4th spot overall among the 25 companies where Brazilians dream of working!

Organic Lead Generation

At Pismo, with the launch of the ATS Greenhouse, we broke records, generating 618 leads in just 18 days in April 2022. This surpassed our previous record of 536 leads, demonstrating the attraction power of our enhanced strategies.

Meanwhile, at SumUp, I achieved an impressive 70% increase in organic candidate acquisition in just one year, proving the power of a well-articulated Employer Brand.

LinkedIn Top Companies

From C-Level Positions to Processes with Over 35,000 Applicants

Bias-Free Recruitment

I was a pioneer in applying an equitable recruitment methodology by eliminating traditional barriers such as the status of certain universities, specific degrees, age, and location restrictions. This strategy not only maintained the integrity and quality of our recruitment process but also caused the Net Promoter Score (NPS) of our executive stakeholders to leap from an impressive 78 to a remarkable 92*.

Rebranding

I led the rebranding of Grupo XP, culminating in the launch of 'XP Inc.' through a strategic collaboration with Ana Couto, an authority in Branding/Rebranding.

I demonstrated swift and impactful closing skills, successfully securing key positions in a single quarter, including a Chief Product Officer (CPO), a Chief Marketing Officer (CMO), a Senior Manager of Financial Planning & Analysis (FP&A), and four crucial Business Managers.

I also led Internship and Trainee selection processes that exceeded 35,000 applications.

Diversity as a Priority Agenda

I founded and led Diversity Committees in my last three companies, coordinating activities from awareness initiatives to campaigns and selection processes with inclusive positions dedicated to marginalized groups.

I spearheaded and executed a multifaceted transformation of the career website, evolving from a single page to a comprehensive platform tailored to different personas. I led this project, crafting the narrative as its copywriter and directing four impactful videos that vividly conveyed the core values of XP Inc.

• In the 1st month following the launch, user engagement skyrocketed by 320%.

• The average session duration on the page tripled, reflecting heightened user interest.

• Our video series amassed over 125,000 views, amplifying our brand's story.

"Aimée really knows employer branding, recruitment marketing and recruiting. I remember my decision to hire her was based on her ability to live "in the middle": she is both a communications and an HR person and this is rare in our market. She's managed to put together from scratch an employer branding squad with designers, copywriters and events people and integrate her work to SumUp's recruiting needs. She also supported SumUp's first steps in corporate inclusion and diversity, representing the LGBA+ community and working with leaders to help them understand why these discussions matter. She is a reliable, hard working, committed professional with whom I am glad to have worked."

Paula Fonseca Stanton
Global Director of People @ VTEX
Founder and Advisor @ Think, HR!

Tive a oportunidade de trabalhar com a Aimée em duas empresas diferentes e ambas as experiências foram positivas. Uma profissional com experiência em gerenciamento de projetos, principalmente com foco em RH, capaz de entregar resultados com maestria. É perceptível a sua preocupação com o cliente, a efetividade das suas ações e com a equipe envolvida. Confiaria qualquer projeto na mão da Aimée.

Juliana Maffia
Head of Marketing @ Pin People

"Aimée foi uma grande mentora que tive na época de Movimento Empresa Júnior (MEJ), aprendi bastante com ela sobre pessoas. Foi uma das maiores e melhores parceiras que tive. Ter ela como 'cliente' era uma oportunidade incrível de aprendizado. Sempre abria ótimas portas pelo seu networking e trazia ideias para nos ajudar no dia a dia. Com certeza é umas das referências que levo comigo sobre liderança, pessoas e RH."

Andrei Golfeto
Startup Community Manager @ NVIDIA LatAm

"Tive o prazer de trabalhar com a Aimée na XP. Destemida é a palavra que se encaixa bem no perfil dela. Abriu várias frentes aqui, fomentou grupos de discussão sobre assuntos sociais extremamente relevantes, sempre comprometida em entregar o melhor resultado possível. Espero, um dia, poder trabalhar novamente com você."

João Ribeiro
Sócio & Head of Art @ XP Inc.

"Aimée foi minha líder por curto período de tempo, porém numa das épocas mais difíceis de todas: a pandemia. Ela foi essencial para minha entrada na área de Talent Acquisition, desde o processo seletivo sendo extremamente humana, lidando da melhor maneira com os layoff e reestruturações. Trabalharia com ela novamente sem pensar duas vezes, sabendo que teria uma referência em todos os sentidos da palavra."

Larissa Lima
Corporate Recruiter @ Olly Olly

"A Aimée tem uma excelente visão estratégica e é realmente fora da curva em tudo que se dispõe a fazer. Trabalhei com ela na Seja Trainee em times diferentes e depois ela foi minha cliente quando estava na XP Inc. e na SumUp. Aimée possui qualidades enquanto pessoa, fundamentais em qualquer organização. Destaco a sua força, resiliência, empatia, simpatia e ótima capacidade de comunicação. Qualquer empresa teria sorte em ter ela no time."

Beatriz Varella Dominguez
Executiva de Soluções e Negócios @ TOTVS

WHAT DO PEOPLE WHO
HAVE WORKED WITH ME SAY?

WORK approach

People don't just buy goods and services, just as they don't focus solely on salary - or any single attribute.
They invest in relationships, stories, and authenticity.